The new name, Momentive, is “a made-up word” that “symbolizes momentum, adaptability, active, momentous-this moment in time,” Lurie said. Lurie describes these new features as tools to help translate employee and customer feedback into product development and business management decisions.Įxecutives felt that the name SurveyMonkey, while relatively well known, created a misperception that the company was only focused on surveys, and that a new name would better reflect its broader portfolio of software and services. Like Qualtrics, SurveyMonkey has been developing new software and services extending beyond corporate surveys. The company’s fiercest rival is Qualtrics, which was acquired by SAP in 2018 and has since spun out and gone public in 2020, with SAP retaining a majority ownership. Lurie became SurveyMonkey CEO in 2016, following a six-month leadership stint by Bill Veghte, who became the company’s chief after the sudden death of CEO Dave Goldberg in 2015. Over the years, SurveyMonkey has become one of the leading providers of corporate surveys, used by executives to learn how customers respond to certain products or how employees feel about issues like working from home. Since going public, the company’s shares have risen 25% to $20. In 2020, the company’s revenue rose 22% year over year to $376.6 million, while its losses increased 24% to $91.6 million. Like most tech companies that have gone public in recent years, including Dropbox, DocuSign, and Smartsheet, Momentive is unprofitable, but its sales have grown each year. SurveyMonkey was founded in 1999, and it held an initial public offering in 2018. Still, online surveys remain the core of Momentive’s business, and the company will retain the SurveyMonkey branding for its flagship product, CEO Zander Lurie said. Today, the company has over 17 million active users and over 1,300 employees.The Silicon Valley company best known for online survey tools has changed its name to Momentive to highlight to customers and investors that it also sells a range of business software. Its mission is to power curious individuals and organizations to measure, benchmark, and act on the opinions that drive success. SurveyMonkey was founded in 1999 by Ryan Finley and Chris Finley in San Mateo, California. Read more alternatives to SurveyMonkey along with exclusive reviews at. Some of SurveyMonkey’s competitors include: It is recommended to those who need a survey software platform for personal use but prioritize personalization and customization features. Overall, it is one of the most popular survey software solutions available. SurveyMonkey exists in a competitive marketplace that offers many different types of survey software tools. This includes the ability to import questions while creating a new survey and establishing elaborate rules that let its users determine the type of data they receive and how it is represented. However, it does not offer features that are included in other more advanced solutions. This includes giving its users more control over how many questions are displayed per page, the option to remove SurveyMonkey branding, and the ability to use themes. It offers features that other more basic platforms do not have. SurveyMonkey is an intermediate survey software solution. SurveyMonkey offers a variety of standard and advanced survey features. Therefore, many use survey software platforms to efficiently create their own surveys and gather useful data. Often, surveys will be distributed through email blasts or appear as pop-ups on a website. Surveys are often used in a wide variety of industries-including companies who are looking for opinions on different aspects of their business, like customer service, and academics who are looking to improve how they educate. Its purpose is to gain insights and feedback on a variety of topics. Overall, SurveyMonkey is effective for individuals, SMBs, and enterprises but more effective for individuals and SMBs.Īn online survey is a research method used to collect data from a targeted audience. SurveyMonkey is an online survey tool used to create online surveys, polls, and quizzes.
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